Brand: Aha
This is a national product launch from a client in Indonesia - Bakrie Telecom. Following successful execution of a smaller project, we were awarded a larger assignment: to develop a brand identity, along with a launch communications campaign for a new wireless broadband internet brand.
'Aha' was the brand name based on the big idea 'From Argh to Aha.' We positioned the aha connection as a pleasant surprise that changed one's mood from frustration (with a slow internet) to extreme happiness. The track 'That's the way I like it' from KC and The Sunshine band brought the campaign to life.
We kicked-off the campaign with a pre-launch competition named 'Aha Moment', which encouraged people to change their social media profile pictures with their Aha faces and the story behind it.
This was another successful and high profile launch that contributed 140% revenue growth to our agency that year.
